Scam Search Results and Ads

Ads Can Be Dangerous

Attackers pay for ads on search engines and websites to promote scam sites. These ads appear at the top of search results or blend in with legitimate content, tricking you into clicking.

Malicious Search Ads

When you search for popular software, banks, or services, attackers bid on those keywords to show fake ads:

• You search for "download zoom" or "bank login"
• A paid ad appears at the top, looking like the official result
• The ad leads to a fake site that steals your credentials or installs malware

Tip: Look for the small "Ad" or "Sponsored" label. Consider scrolling past ads to the organic search results.

Types of Malicious Ads

• Brand impersonation: Fake ads for banks, software companies, and popular services
• Tech support scams: Ads claiming your computer is infected
• Fake giveaways: "You won a free iPhone" or similar prizes
• Investment scams: Promises of guaranteed returns or celebrity endorsements
• Fake shopping deals: Impossibly low prices on popular products

How to Spot Scam Ads

• The URL in the ad does not match the official domain
• The offer seems too good to be true
• The ad uses urgent language ("Limited time!" "Act now!")
• The landing page asks for unusual information
• The site looks slightly different from the real thing

Safe Practices

• Type URLs directly instead of clicking search ads for important sites
• Use bookmarks for banking, email, and frequently visited sites
• Check the actual URL before entering any information
• Be skeptical of ads for free software or amazing deals
• Use an ad blocker to reduce exposure to malicious ads

SEO Poisoning

Attackers also manipulate organic search results (not just ads):

• They create fake sites optimized for specific search terms
• These sites rank highly for searches like "free PDF converter" or "software crack"
• Clicking leads to malware downloads or phishing pages

Stick to well-known, reputable sources for software and services.

Key Takeaways

• Paid ads can be scams, even on major search engines
• Look for the "Ad" label and be extra cautious
• Type important URLs directly or use bookmarks
• Verify the domain before entering sensitive information
• If a deal seems too good to be true, it probably is